Whether the store is a clothing boutique, a health supplement outlet, or a family butchery, the design is very important to getting foot traffic through the door and help run a successful business.
So how do you design a store to attract customers?
The store‘s interior design is an important part of the businesses image and identity, it speaks to your customers on a visual level. Therefore the store should be designed to catch the eyes of your clients and be an inviting place for them to wander in and enjoy. There are five key aspects you should consider when you design the interior of a store to successfully attract your target market.
Who is the target market:
Knowing who you want walking through your store will help you to determine some of the broad strokes in the store‘s interior design scheme. Demographics with a higher income will more likely want to frequent stores with a more luxurious look and feel, while younger customers may enjoy a slightly more industrial or grungy feel.
What are they interested in:
Knowing what your customer’s hobbies are will help to narrow down the interior design of the store. For example, if it‘s a clothing boutique whose customers enjoy rock music, a few guitars and industrial looking decor pieces will enhance the environment and make it a more enjoyable experience. However, if they are more interested in classical music then wooden decors that mimic a cello or violin and accompanied by a calming colour scheme may be preferable.
Where will they be using the products:
Knowing where your customers will be using and enjoying the products can allow you to design the interior to match that location. A chic kitchen appliance outlet may look into styling the interior to feel like a luxurious kitchen where customers can imagine using those products themselves.
What do competing stores look like:
Taking a look at successful competitors can help you gain insight into what sort of aesthetics customers enjoy when entering a store. This isn‘t to say that mimicking your competitor’s store will work, in fact copying what they have designed, element for element, will lead to confusion and a myriad of other issues. The trick to gaining insight from your competitor‘s store interior design is to observe, adapt, improve, and apply.
Can the interior design compliment the products:
Decide if you can use the interior design of the store to highlight the products and make it work to promote them. If your products are brightly coloured and packaged, having an extremely colourful interior could take away from the product‘s appeal, while muted, dark or neutral tones can make them stand out and look more attractive. The same can be applied to products that have neutral packaging and simple designs, where a brightly coloured and exciting interior design can highlight their simplicity and make the product feel grounded and solid in a chaotic setting.
The most important thing to remember when designing a store‘s interior is to consider the target audience. Knowing more about them, what they enjoy, what makes them excited, and even what they don‘t like will help your journey to create an eye-catching and fun store a lot easier.
Take a look at our online simulator and discover how the Novolam Collection can help your store attract more customers.
Keep following our page for the latest trends and inspirational ideas to take your home design further.
Take a look at our online Simulator and see how the new range can enhance your interior design: https://sonaearauco.co.za/3d-simulator/
Take a look at what inspired our new Basalt decor to the new IMPULSE‘18 decors here: http://ow.ly/K3mQ30mA5Qh