Defining your creative spark with The African Institute of Interior Design Professions

As a company that sells primarily business to business (B2B), knowing and working with accredited regulatory bodies, representatives, and industry experts is essential to providing customers with the very best in quality and service.

Sonae Arauco is connected to several affiliates we have showcased throughout our series. Each one provides a unique and valuable service to both us as a company and consumers. Today, we take a closer look at The African Institute of Interior Design Professions (IID), who they are, and what they provide for industry experts and corporations alike.

(Image from Deborah Garth Interior Design International)

What is The African Institute of Interior Design Professions?

Abbreviated to IID, the institute is perhaps one of the only professional bodies that represent the interior design industry within South Africa. As a national regulatory body, they have representation throughout Gauteng, Kwa-Zulu Natal, and both the Western and Eastern Cape.

Their primary focus is a dedication to establishing, promoting, and maintaining a high level of expertise and professionalism within the interior design industry. What’s more, they are committed to sustainable and ethical business practices that align with Sonae Arauco’s corporate ethos.

What they do for the industry

(Image from Zing Design)

Although the IID is a national body, they are also a conciliatory member of The International Federation of Architects and Designers (IFI) as well as a voluntary member of the South African Council for the Architectural Profession (SADAP). This ensures that they adhere to the strictest guidelines for modern interior design practices.

The IID works to empower affiliates through two functional means. One – they provide valuable education and learning materials by hosting and setting up free workshops. Two – they provide a stakeholder engagement forum which is a platform for open discussion.

The workshops they provide are listed chronologically on their site to enhance the careers of industry professionals by offering free and CPD-accredited workshops to help industry professionals stay abreast of the latest trends and specifications. This is to ensure that members receive a competitive advantage.

IID emphasizes stakeholder centricity by providing a valuable platform for open discussion which usually encompasses challenges in the industry to methods and measures to expedite and improve project proficiency, as well as economic stability.

What it means to be an exhibitor

(Image from Zing Design)

Because of an extensive list of sponsors, exhibitors, and partners, the IID offers a comprehensive approach to putting an individual’s business directly in front of a target audience as well as access to South Africa’s construction industry. Other benefits include the following:

  • A reduction of your per lead generation cost

This means that you can reach a large audience of the African concrete, cement, and construction industries in under three days. Saving you the time and effort of having to finance your marketing.

  • Fill your sales pipelines 

Because of a focused marketing campaign, you attract a targeted audience which gives you access to the latest insights including new projects, tenders, and connections.

  • Position your corporate as a thought leader 

The Big 5 Construct Southern Africa Expos programme is widely regarded as the leading event. Providing a unique opportunity for affiliates to position their company as one of the leading manufacturers or service providers within Southern Africa.

Visit their website for more information – The African Institute of Interior Design Professions

For more information on our wood-based decorative panels and services, visit us at